Skip to main content

33 posts tagged with "Chinese Animation"

View all tags

Breaking | Scissor Seven Releases Major PV: Movie, Game, Comic, and Music Party All Coming?

· 7 min read

This article is republished with permission from “Donghua Academic Party”

After following Scissor Seven for so many years, we've finally gotten a series of major new announcements!

BilibiliWorld 2026, the world-renowned celebration of trendy and dimension culture BilibiliWorld 2026 (BW2026), opened today at the National Exhibition and Convention Center in Shanghai.

​AHAVERSE (AHAVERSE) appeared at BW2026 under the theme “On the Eve of Return, a World Unfolds,” announcing a series of new projects and new experiences built around the original IP Scissor Seven —

including the Scissor Seven feature film, the first season of the Black and White Twin Dragons anime, an official in-house whimsical adventure RPG mobile game for Scissor Seven, the AHA BOOKS comic publishing and story development initiative, the Lan Ming Hua comic, and the “Scissor Island Music Party 2026.”

Zou Shasha, founder and Chief IP Officer of AHAVERSE, said: “What we announced today are not several standalone projects, but a demonstration of how Scissor Seven is growing, through new characters, new adventures, and new creator voices, into a world that can be revisited again and again. This is also AHAVERSE's long-term vision for Scissor Seven: to grow it from a single storyline into an original IP ecosystem encompassing more characters, stories, content formats, and live experiences, enriched together with diverse creators. In the future, audiences around the world will be able to keep discovering more stories belonging to Scissor Seven through the film, spin-off anime, mobile game, comic publishing, live music events, commemorative books, offline signing sessions, and more.”

Expanding the narrative boundaries with a feature film and spin-off anime

As key entry points for expanding the Scissor Seven universe, the Scissor Seven feature film and the first season of the spin-off anime Black and White Twin Dragons will enrich the narrative layers of this original IP. Through big-screen storytelling and series anime development, Scissor Seven will continue to expand the space for character relationships and emotional expression.

The Scissor Seven feature film is currently in production and is planned for a worldwide release in 2028. The film will bring Seven's story to the big screen. Set in the mysterious martial-arts-revering nation of Xuanwu, Seven becomes entangled in a conflict between different factions; this will not only test his strength, but also make him rethink what life truly means in a world driven by power, ambition, and fame.

Black and White Twin Dragons is a spin-off story set in the Scissor Seven universe. Starring two young heroes, Mo Lang and Bai Qi, the story begins with a dragon-slaying journey and gradually unfolds a passionate chapter about friendship, adventure, and self-transformation. This anime adaptation will further expand the world of Scissor Seven through new stories, new characters, and new perspectives. The series is planned to launch in China in the first quarter of 2027, followed by a release in global markets.

Opening the gateway to immersive experiences with an official in-house mobile game

An in-house whimsical adventure RPG set in the Scissor Seven universe is currently in development. Scissor Seven will further extend from “anime content to be watched” into “an interactive world to participate in.” Through gamified storytelling, action gameplay, and character interactions, fans will enter Scissor Island and the wider Scissor Seven world in a more active way.

The game will blend fast-paced action, offbeat adventure, lighthearted slice-of-life moments, and the IP's signature nonsensical humor; players will discover original stories, reunite with familiar characters, and experience the world of Scissor Seven in entirely new ways. The game is planned to launch in China in the fourth quarter of 2026, followed by a global release.

Enriching character stories and creator expression with AHA BOOKS and Lan Ming Hua

Comic publishing and story development will become an important pillar of the long-term building of the Scissor Seven universe. Through the AHA BOOKS publishing and story development initiative, more characters, side stories, and creator expressions will be incorporated into this original world, providing a more stable creative foundation for future content expansion.

As part of AHAVERSE's long-term commitment to original storytelling, the AHA BOOKS comic publishing label is officially launching, and the Scissor Seven universe open initiative is opening simultaneously. AHA BOOKS is a brand-new comic publishing and story development initiative aimed at supporting creators, expanding universe building, and helping more future stories under AHAVERSE continue to grow. To commemorate this announcement, the AHA BOOKS 2026 commemorative special edition made its debut at BW2026 and will later be made available through more channels.

​Lan Ming Hua is the first comic publishing work released under AHA BOOKS. As a spin-off comic set in the Scissor Seven universe, the work will revolve around the adventures of the popular character Lan Ming Hua, further expanding this growing original world. It will be presented as comic volumes, offering fans a new way to read. The first volume is planned for release in the first quarter of 2027.

Extending offline cultural consumption scenarios with the “Scissor Island Music Party 2026”

AHAVERSE also announced the launch of the “Scissor Island Music Party 2026”. This is a brand-new annual live music experience inspired by the world of Scissor Seven, extending the IP's emotional connection from online viewing to real-world settings and creating more engaging fan interaction. The event will not simply replicate familiar tracks, but through new interpretations and musical exploration, allow fans to gather, celebrate, and experience the world of Scissor Seven together in a more immersive way in real life. Event dates, ticketing information, and participation details will be announced through official channels.

At the BW2026 venue, AHAVERSE created an immersive themed scene around the world of Scissor Seven, featuring mobile game demo stations, official cosplayer interactions, creator signing sessions, and more, drawing fans to stop by for photos and check-in interactions. As new projects and experiences in the series continue to unfold, Scissor Seven is forming a more diverse and open original IP ecosystem, demonstrating the long-term value and cultural vitality of the systematic, refined, and globalized operation of Chinese original IP.

Cheng He Ti Tong 2 Concludes — iQIYI's Summer Animation Lineup Still Has These Aces!

· 10 min read

Author / Liuliu

Edited by < The Reliable Editorial Desk >

Time to update your summer anime watchlist!

June has been a lively month for Chinese animation, with every platform frantically locking in release dates and one great show after another. Over on iQIYI Animation, the recently concluded What a Joke Season 2 has been hot since Chinese New Year — a 9.4 in-app rating, and its popularity never dipped in half a year of airing. Even after the finale, the danmaku hasn't stopped, fan works are flooding feeds, and new viewers are still jumping into the fandom. Before the buzz around What a Joke Season 2 fades, the summer lineup goodies are already on the way.

The Yudan couple's story has come to a pause for now, but iQIYI Animation's summer season is only just getting started. Ongoing year-long series include The Great Ruler Year 2 and Against the Gods Year, seasonal series like Ze Tian Ji, Sou Shen Ji, and Above Ten Thousand People are updating back to back, and three new titles — Feathering on a Chosen Day, Li Panda, and God of Wealth Dou Zhanlong — are queued up for release... Xuanhuan, wuxia, folklore, fantasy, suspense — everything a Chinese anime fan could want is here.

If you want great shows this summer, you really need to keep an eye on iQIYI Animation.

Finished watching What a Joke 2
but the fan works can keep me busy for another half year

Airing continuously for six months, What a Joke Season 2 can easily be called one of iQIYI Animation's strongest titles of 2026.

Over 1.57 million pre-release reservations, an in-app popularity score that shot up to 5264 at launch, a 9.4 in-app rating — What a Joke Season 2 kept breaking iQIYI original animation records, swept the No. 1 spot across seven major platform charts, hit 42+ trending topics across the internet during its run, and sparked discussions across Douyin, Kuaishou, Weibo, Xiaohongshu, and other social platforms, hooking fans at home and abroad.

Data is cold, but audience discussion is the most direct proof. Open Douyin, Xiaohongshu, or Bilibili and scroll a bit — from "How are you" to "the Yudan couple," from "my wife Wanyin" to "little hot pot," memes and fan creations are everywhere. Just one glance at the comment sections tells you how much fans love this show.

Fans express their love very directly: fueled by passion, producing fan content nonstop. Across platforms, high-quality fan works of What a Joke Season 2 keep going viral: highlight reels of the Yudan couple's romance and career arcs, viral comedy modern-AU edits featuring ping pong / hot pot / English conversations, deep dives into the "chosen one" foreshadowing around Xie Yong'er... Cosplay, edits, illustrations, comics — every format you can think of.

According to official data, the #WhatAJoke hashtag has surpassed 7.03 billion views on Douyin and 160 million reads on Xiaohongshu, with over 50 videos racking up 100k+ likes. Many viewers joke: "The show got me hooked, and the fan works keep me captivated for hours."

The official team also gave a heartfelt send-off, repaying fans' long devotion. At the end of this story of laughter and tears, the Yudan couple returns to the modern world, and Wang Cuihua and Zhang San reunite across two lifetimes. The series has ended, but the story hasn't — a closure that makes viewers all the more willing to believe that every character is not a paper cutout, but a flesh-and-blood living being who will live happily ever after in a parallel world.

No fluff here
I'm locking in these three new shows right now

The Yudan couple's story has wrapped up, but the Chinese anime summer season is just beginning. iQIYI Animation has several new titles in hand, spanning different genres, each with its own reason to watch. Let's start with the three most anticipated.

Feathering on a Chosen Day: The wildest donghua yet? Cultivation was a scam all along

A great novel by Zhai Zhu, author of Tales of Herding Gods, finally getting its anime adaptation.

If you're sick of the "work hard at cultivation and you'll ascend" formula, this one might be a refreshing change. The protagonist Xu Ying is a lowly snake-catching teenager, living an honest life until he witnesses a village god casually taking human lives — and in a fit of rage, he kills the god. From that one strike, he discovers that the entire cultivation system above his head isn't some path to heaven at all, but a game rigged by the upper realm, a scheme to harvest the people below. Those at the bottom grind themselves to death while those on top reap the profits.

This "anti-involution" core hits especially hard right now. The novel's alternate titles alone are 996 Cultivation, 007 Cultivation Too, Grind Till You Drop, and Nobody's Ascending, Damn It — the names alone are catnip for young audiences.

The visuals are bold too. Produced by China Film Niannian, the show blends folk elements like Nuo opera masks and incense-fire deity worship with Cthulhu-style dark aesthetics. Shots of awakened god statues and Nuo masters casting spells are eerie yet gripping — when the PV dropped, netizens praised it for "capturing the soul of Chinese horror." The suona blares, the chanting begins, and your scalp tingles just listening. If you're into this Chinese dark aesthetic, lock this one in now.

Li Panda: Guofeng wuxia x interstellar sci-fi — 2D donghua is back in form

Domestic 2D animation is getting rarer and rarer, and true gems are scarcer still — Li Panda looks set to serve the core audience that loves premium 2D Chinese animation.

Put the production team on the table and any veteran anime fan will nod. Produced by Luoshui Flower Original and directed by Wang Xin, with experience on titles like Love Between Fairy and Devil, Dragon Raja, and Fox Spirit Matchmaker; action sequences supervised by Terumi Nishii, chief animation director of Jujutsu Kaisen — essentially the best of Chinese and Japanese 2D craft combined.

The protagonist Li Panda, a white-haired boy raised by the demon tribe, is sent down the mountain by his master to kill three enemies who destroyed the demon clan. The character design leans into guofeng wuxia, while the story weaves in interstellar sci-fi settings — two art styles colliding head-on. The battle shots in the PV are genuinely hype, with serious visual tension. If you want to see hand-drawn 2D donghua max out its action scenes, follow this one.

God of Wealth Dou Zhanlong: The eeriest god of wealth — Chinese thriller aesthetics are here

An animated adaptation of a Tianxia Bachang work — you can already picture it in your head.

Unlike Ghost Blows Out the Light's tomb-raiding treasure hunts, God of Wealth Dou Zhanlong goes for Republic-era treasure hunting with Chinese thriller vibes. The protagonist Dou Zhanlong is the reincarnation of the Treasure-Gathering Golden Toad, with piercing blue eyes and a blood feud from his massacred family — a seriously compelling setup. Escaping death and setting out on a treasure hunt, braving danger far from home, getting rich through nine near-death experiences — this kind of dramatic conflict delivers natural satisfaction for anime watchers.

The PV's bold dark aesthetics and Chinese horror elements have earned widespread praise — it's on a completely different wavelength from donghua currently on the market, and could leverage its first-mover advantage to own this niche.

"Release it now!" "I'm crying from impatience!"... The PV danmaku and official account comment sections of these titles have been overrun by fans begging for updates. Which one becomes this summer's Chinese anime dark horse? Once the episodes hit the table, it's up to the audience to savor and judge.

Don't scroll away yet
iQIYI Animation has more goodies

The upcoming summer releases are worth watching, and iQIYI Animation's ongoing year-long series can carry your weekly anime fix just fine.

​First, the shows currently airing:

The classic xuanhuan 3D epic The Great Ruler Year 2 has leveled up in both production and storytelling. The powerhouse couple Mu Chen and Luo Li get both a growth arc and sweet pure-love moments, and the show has entered the mainstream of the platform's year-long series competition. Meanwhile, The Great Ruler Year 2 ties into its predecessors Battle Through the Heavens and Wu Dong Qian Kun, with cameos from beloved characters like the Flame Emperor, Xiao Xiao, and Lin Dong — earning fan approval and becoming essential viewing for fans of the "Tianshan Tudou universe."

Against the Gods Year, which premiered in April, delivers pure "satisfaction": the defiant Yun Che defies the heavens, slaps faces, and builds a harem, all to live this life without regrets. With all the classic male-lead donghua tropes assembled, plus the continuous upgrades in art design and visual presentation that year-long series enjoy, this anime is high-octane from start to finish.

Seasonal series have goodies too. Ze Tian Ji is currently playing out the classic Zhou Garden arc, where leads Chen Changsheng and Xu Yourong are about to finally meet — from childhood sweethearts to mutual protectors, those who know, know. Produced by Shenman Culture, with full-throttle 3D visuals and exquisite character art, it's a treat for the eyes.

The adventure of Sou Shen Ji keeps escalating: the Tanggu barrier's seal has broken, and the suspense over who stays and who goes is at its peak. The just-premiered Above Ten Thousand People opens with a sect war, and its underdog little martial arts school story defies formulas — no small feat.

​More new titles ahead — bookmark now and wait for updates:

Tony Wong's classic Hong Kong manhua Emperor's Legend series is getting its first OVA anime adaptation. The Hongwu Emperor arc and the Ji Fa arc focus on Zhu Yuanzhang's underdog rise and King Wu's conquest of Zhou respectively, offering fresh interpretations of classic historical figures within a traditional wuxia framework — great news for Hong Kong manhua fans.

Bei Xue, adapted from the novel of the same name by Xiao Duan, master of mainland New Wuxia, maintains quality while delving deep into themes of history, nation, and loyalty, chronicling heroes in a chaotic age.

The popular manhua Cheng Ye Xiao He has been officially greenlit for animation, featuring both heated esports battles and sweet campus romance — this much-anticipated esports title could be the next dark horse.

From year-long series to seasonal shows, from xuanhuan to fantasy, from female-lead hits to Chinese suspense, iQIYI Animation has great shows lined up nonstop. Your watchlist seat is ready — let's get hooked together.

A Record of a Mortal's Journey to Immortality Returns, Bilibili's Chinese Animation Enters a Stalemate Period

· 14 min read

Author / Huiye

Edited by <The Reliable Editorial Desk>

At 11 a.m. on June 13, over 780,000 netizens paused their lunch breaks and gathered on Bilibili, all waiting for Han Li's return in A Record of a Mortal's Journey to Immortality.

The premiere episode peaked at over 780,000 concurrent online viewers, and the members-only episode peaked at over 460,000. This spectacle was no accident. As far back as August 2025, on Han Li's Core Formation day, more than 440,000 fellow cultivators were online at the same time to witness it together. With this summer's return of the Mortal's Journey annual series, the #凡人修仙传# hashtag has surpassed 800 million cumulative views across the internet, landed 60+ trending topics, and topped the Weibo ACG chart, the Bilibili trending chart, and many more.

Fan enthusiasm was off the charts. Within six hours of the premiere, over 40,000 fans flooded Bilibili with the bullet comment "We welcome Heavenly Venerate Han," and the merchandise crowdfunding launched on Bilibili's membership store on premiere day broke 5 million yuan in just 24 hours, alongside officially announced co-branding collaborations with multiple brands. It not only set multiple new records for Bilibili's domestic animation (Guochuang) category, but also became another phenomenon-level event in the field of Chinese animation.

From its summer 2020 premiere to this summer's return, over six years the Mortal's Journey anime has advanced step by steady step, not only joining the first tier of Chinese animation but also winning the recognition of numerous cross-industry brands and a broad consumer base on the commercial front. From content to commerce, from niche gem to mainstream hit, the Mortal's Journey anime has largely changed the mainstream market's preconceptions about Chinese animation. Chinese animation today is no longer a niche hobby enjoyed within a closed circle, nor a controversial liability in a capital winter, but a mature, rising industry that can stand tall and stride confidently into the "tape era."

780,000 Fans Assemble: The Return Is Anything But Ordinary

The Mortal's Journey anime drawing 780,000 fans the moment it premiered was long foreshadowed. Since the official announcement on April 4 that it would air on June 13, new PVs and materials kept dropping over two months, and discussion among fans about the new season never stopped.

Multiple anime creators on the platform gave frame-by-frame analyses of the PVs — new characters, new settings, new scenes, faction map breakdowns, and even ensemble details. Fans each had their own focus, but every topic sparked lively discussion. Some fans scrutinized female lead Nangong Wan's new character model, comparing side profiles and front views to see what had been improved over the old model; some zeroed in on the massive set pieces of the Mulan War, hoping it would break new ground while staying faithful to the source novel; others woke up with that classic catchphrase in mind — "Hurry up with the update, you scoundrel" — rewatching the first 176 episodes while counting down and clamoring for more.

Fan-made content about Mortal's Journey spread widely across social media platforms. In the month before the premiere, rallying posts even emerged as fans called on friends to log on and watch together at 11 a.m. sharp — both to cheer on the production team and to make a run at a new record for concurrent Chinese animation viewers.

The hype had long since begun, and the new season is genuinely hard to resist. According to reports, this annual season will depict the key arc from the original novel, the "Mulan War" — a grand battle finally unfolding in the anime. The two great factions of the Tiannan cultivation world and the Mulan people clash head-on, with dozens of Nascent Soul powerhouses assembling and thousands of cultivators and mages going to war. As for how Han Li will display his divine might in this war of survival for entire ethnic groups, fans of every faction are waiting with bated breath. Beyond the main Mulan War storyline, the new season will also see Han Li return to the Moon Treasury Sect for a reunion with Nangong Wan and the long-awaited grand wedding arc. With nonstop highlights and iconic scenes one after another, the Mortal's Journey annual season's return has already locked in a hot seat in this summer's Chinese animation lineup.

The spectacle of the anime's updates drawing a massive response is thanks to Mortal's Journey's six years of steady accumulation. Through long-term operation of a high-quality anime, as of June 14, 2026, the Mortal's Journey anime has surpassed 16.99 million followers on Bilibili, with over 6.58 billion total views; 417,000 viewers have rated it 9.7, and it holds a Douban score of 9.6, making it the highest-rated animated series of 2025 on Douban. During its 2025 run, the anime landed 347 trending topics across the internet, with short-video hashtag views of 29.18 billion and Weibo hashtag reads reaching 1.5 billion.

As one of the anime widely recognized by audiences as a pinnacle of dramatic writing, Mortal's Journey has struck an emotional chord with today's young people through its core spirit of "an ordinary man who is anything but," contributing many viral memes that carried Chinese animation into the mainstream. The phrase "a mind at ease" is not only spammed in the bullet comments of every episode, it has entered daily life as a popular internet expression of encouragement and blessing. "Li Feiyu kills and burns; Han Li is revered by tens of thousands" may seem like a playful jab at Han Li's cautious nature, but it actually speaks to countless people's yearning for the century-spanning friendship of the Han and Li families. And the ending theme lyric "escaping the mortal world" has become another signature ending-credits bullet comment meme on Bilibili, following "loneliness" and "Gaia." As one viewer joked on social media: "The meme density in Mortal's Journey is so high I hate that I wasn't born with a meme spirit root."

During Its 161-Day Hiatus, Mortal's Journey Never Slowed Down

The unprecedented fanfare of the new season's return notwithstanding, A Record of a Mortal's Journey to Immortality was hardly idle during its 161-day hiatus.

Since the start of 2026, events around the Mortal's Journey anime have been nonstop — truly off-air but never off the grind — and fans have shown up in full force. On May 27, the Mortal's Journey x Copper Master co-branded merchandise went on sale across all channels, with sales surpassing 22 million yuan within 3 hours and exceeding 50 million yuan by June 3, setting a new sales record for Chinese animation IP collaborations. In April, the Mortal's Journey x Snickers gift box launched, wishing college entrance exam students a "smooth ascension through exams — sure to make the list"; a collaboration with Chow Sang Sang on golden lucky beads blessed fans with "fate's opportunities in the palm of your hand." On February 14, Han Li became the cross-dimensional ambassador for Wuliangye's Yijian Qingxin (Love at First Sight) line. This attempt to link a traditional consumer brand with an animated character sparked widespread discussion among netizens, and the Valentine's Day launch date, romantically echoing the brand's "love at first sight" philosophy, lent the crossover a unique sense of ceremony.

Over the past six months, the A Record of a Mortal's Journey to Immortality audiovisual concert launched a 20-city national tour, already completing performances in Nanjing, Shenzhen, Shanghai, Foshan, Beijing, and more, meeting thousands of fans offline. At the concert, the ever-cautious Han Li "shields the fans behind him"; when the closing song "Mortal" plays and the screen's camera pans across every member of the audience, one can't help but marvel at the long, winding road the Mortal's Journey anime has traveled. "Every show sells out," "absolutely worth the ticket," "the ensemble moments moved me to tears"... The production team prepared with all their heart, and fans left sincere reviews on social media — the best testament to the long companionship and mutual devotion between the work and its fans.

Moreover, since 2025, commercialization of the Mortal's Journey anime IP has continued to expand. Starting with merchandise crowdfunding that broke 40.25 million yuan during its run — shattering the crowdfunding record for Chinese animation merchandise — Mortal's Journey has advanced triumphantly, earning crossover recognition from numerous brands. Yili, as Han Li's "Core Formation buddy," launched a Mortal's Journey co-branded gift box; Lenovo ThinkBook released a Mortal's Journey co-branded laptop; and Wuhan Joy City, Shanghai Happy Valley, the Zigong Lantern Festival, the Guangzhou New Year Lantern Festival, and more all played host to Heavenly Venerate Han.

The confidence behind A Record of a Mortal's Journey to Immortality's high-density commercial collaborations stems from approval across all age groups of consumers. Middle-aged consumers who loved the novel in their youth pay for nostalgia; Gen Z, the core audience of Chinese animation, spend for emotional value; and endorsement from official media outlets such as Guofang Shibao TV, Xinhuanet, and Xinhua's Kuankan has further raised mainstream consumers' awareness and acceptance of Chinese animation and ACG-trend consumption.

These cases are both a validation of the anime's quality and a full display of the IP's commercial value. Top-tier animation works monetize the value of the IP itself, achieving a long-tail conversion from work to commerce, then feeding commercial returns back into the work to form a sustainable virtuous cycle — undoubtedly a breakthrough for the animation industry as a whole. Mortal's Journey's successful exploration is itself a "seal of approval" for the Chinese animation industry, and it gives more high-quality animated works the confidence and momentum for long-term development.

Growing Great Chinese Animation? Watch Bilibili's Guochuang

As Bilibili's first annual series, Mortal's Journey has witnessed the growth of the Chinese animation industry over six years, weathered the industry's pioneering phase, and grown in this best of eras into an outstanding case combining content quality and commercial value. The long-term trust built between the work and the platform over the years has helped Bilibili's Guochuang — and the Chinese animation industry at large — begin entering the "tape era." Much like Han Li in the story, once sufficiently powerful, one has both the ability and the confidence to push the boundaries of Chinese animation IPs in content creation and commercial development.

Along the way, Bilibili, as co-producer, has provided animation studios with creative freedom, a high-quality community interaction atmosphere, and commercial support. Bilibili's OGV licensed content, UGC community ecosystem, and commercial development support one another, forming a complete content development loop. On Bilibili, the rich bullet-comment culture and vibrant comment sections are themselves an essential part of watching the Mortal's Journey anime. The production team and official accounts are active in the Bilibili community, sharing behind-the-scenes stories and interacting with fans in real time, which in turn drives spread beyond the platform.

Fan creations by quality creators are the fertile soil for a work's deepening and extension. Creators like Liweitan mY and Baima Houzi have each published Mortal's Journey analysis videos with over a million views, becoming regular waypoints for veteran fans beyond the episodes themselves. Meme-filled edit compilations by all kinds of creators are dazzling to behold. According to statistics, during the anime's 2025 update period, over 50,000 new related videos were uploaded on Bilibili, with 3,500+ videos exceeding 100,000 views and 370+ trending videos.

In addition, the Mortal's Journey IP frequently appears at Bilibili's premium events. The Void Heaven Hall themed booth at BW2025, the 2025 Guochuang Yu-Zhou Roaming Season check-in campaign, the 2025 Bilibili New Year's Eve Gala, and the "Fuxing Party" on Shanghai's Fuxing Island all created surprise check-in spots for fans and built channels for more Bilibili users to encounter and get to know the anime.

As distributor, Bilibili has continuously expanded the anime's distribution channels. Currently, fans in over 200 countries and regions worldwide can watch the official Mortal's Journey anime via the "Ani-Mi Asia YouTube Channel" and the "Ani-Mi動漫迷動畫頻道." As of 2026, the anime's cumulative overseas views have surpassed 80 million, with subtitles covering more than 15 languages. In 2026, the anime rolled out onto the in-flight entertainment systems of international airlines such as Singapore Airlines and Cathay Pacific, achieving a full-scenario "in the air + on the ground" viewing experience.

The anime's unique strength in multi-channel distribution has also won it broad recognition from international media: in 2025, the anime won "Best 3D Animated Programme" at the 30th Asian Television Awards. Bilibili's all-around support has helped Mortal's Journey carve out a growth path from niche gem to mainstream hit.

And it's not just Mortal's Journey — more and more distinctive animated works have found their own place in Bilibili's Guochuang lineup. The uniquely styled, healing 2D gems The Legend of Luo Xiaohei and Fei Ren Zai; hot-IP adaptations like Heaven Official's Blessing and Bai Yao Pu; convention-breaking experimental originals like Link Click and To Be Hero X; works giving traditional culture a fresh reading like Yao-Chinese Folktales and Fog Hill of Five Elements; and high-octane, heart-wrenching action dramas like Ling Cage and Rakshasa Street. Many of these works have gone through growth periods of five or even more than ten years, weathering the ups and downs of the entire Chinese animation industry, developing their own distinctive identities, and attracting fan communities of all different profiles.

As a platform, Bilibili has given these works ample creative patience, stepping in with commercial support at the right moments. This strategy has proven the replicability of Bilibili Guochuang's success stories and the viability of long-term development. The lineup from the 2025 Bilibili Guochuang release event also shows that high-quality works like The First Frost and Sword and Fairy 4 are poised to carry the torch, becoming new sustainable cases in the Bilibili Guochuang content matrix.

Looking back on Bilibili Guochuang's nine-year journey, it echoes the plainest truth at the heart of Mortal's Journey's story: even starting from ordinary, as long as you rely on hard work, seize opportunities, and keep growing, you can become strong in life. Every animated work has something extraordinary about it; through the platform of Bilibili Guochuang they are discovered, seen, and loved, and in turn the works and the platform complement and fulfill each other. This path may well be the most viable and most promising direction for Chinese animation on its way to the "tape era."