ANIMATION & COMICS

2026.05.11

A Roundup of 100 Brands That Love IP Collaborations

This article is republished with permission from “Kapu Erciyuan”

IP collaborations have become a routine move for brands seeking to break out of their circles and monetize IP. Data shows that the number of related cases has kept climbing over the past year, averaging around a thousand per year, with hot dates seeing hundreds launched simultaneously. Whether chasing emotional consumption, experiential consumption, or dialogue with the young market, IP collaboration has become the most direct, most popular, and most effective bridge.

Last year, we published the “2025 Top 100 Domestic ACGN IP Rankings”, hoping to help IP upstream and downstream practitioners quickly understand the overall market situation — both to guarantee options for early-stage collaborations and to enable horizontal comparison. This list remains a very effective reference for both brands and IP owners.

This year we shift perspective: starting from the brand side, we screened 100 popular brands that have done IP collaborations from among over 200 brands, selecting those with at least three collaboration experiences with domestic ACGN-related IPs, and compiled them into this roundup.

These brands recognize domestic ACGN, and their past successful cases and public reputation can serve as references — they are the parties IP owners should prioritize when expanding partnerships. If you have not yet established contact, you can also use this as a guide, find the corresponding teams through the cases, and improve outreach efficiency.

Simply put, this is a collaboration target list for domestic ACGN-related IPs; IP owners who have already run multiple collaborations can also use it to benchmark their coverage on the brand side.

Perhaps at the moment, some brands still have doubts about working with domestic ACGN-related IPs — that is normal, since IP collaboration has indeed developed faster than ever in recent years. But we believe that if you browse this roundup, you will find that numerous well-known brands have invested repeatedly in this field and received positive market feedback. They are willing to pay for pan-anime-style IPs, and have gained the attention and support of consumers at large. That alone proves the feasibility and value of IP collaboration.

This article contains no commercial placements, and of course cannot guarantee future collaborations — after all, cooperation depends heavily on chemistry and mutual rapport. One special reminder: brand internal structures are complex, so it is advisable to confirm the right department and collaboration model to avoid inefficient communication. Every brand and IP owner has their own style and preferences; reviewing past cases first helps. Some brands have massive IP collaboration experience, which makes talks smoother; some collaborations involve exclusivity, so finding peers at brands that have worked with similar IPs may raise success rates; and of course, to make an icebreaking case, you still need some courage to take risks and a great deal of sincerity. For IP owners, the popularity and quality of the IP content remain the core bargaining chips, followed by intermediary resources, contact persons, and collaboration models.

This roundup is in no particular order, sorted by category count + initial letter; public information is vast, so cases are random; space is limited, so listing only three cases does not mean there are only three; the head effect is obvious, so case repetition is not low. Brands that love collaboration but are not included may exist, for reasons including: not liking to collaborate on domestic IPs / too few cases / little public information on cases / negative public opinion / changes in operating status, etc. The author prefers not to state the exact reasons; please judge for yourself.

We hope this roundup provides effective help for IP owners and brands — wishing everyone successful collaborations!

Below is the full roundup of 100 brands that love doing “IP collaborations”：“ Food & Beverage ”

(In no particular order, sorted by initial letter)

Luckin Coffee x Black Myth: Wukong

Brand: Pizza Hut

Category: Food & Beverage

Cases: x Fei Ren Zai, x The King's Avatar, x Battle Through the Heavens

Brand: ChaPanda

Category: Food & Beverage

Cases: x Honkai: Star Rail, x Zenless Zone Zero, x Tears of Themis

Brand: Chaliyishi

Category: Food & Beverage

Cases: x DreamStar, x Fantasy Westward Journey, x Qianü Youhun mobile game

Brand: CoCo Fresh Tea & Juice

Category: Food & Beverage

Cases: x Mr Love: Queen's Choice, x Wuthering Waves, x Moonlight Blade mobile game

Brand: Domino's Pizza

Category: Food & Beverage

Cases: x Arknights, x Baijing Huilang, x Eggy Party

Brand: Dicos

Category: Food & Beverage

Cases: x Honor of Kings, x QQ Speed, x Eggy Party

Brand: DQ

Category: Food & Beverage

Cases: x Chu Liuxiang, x Mo Dao Zu Shi, x JX3

Brand: Goodme

Category: Food & Beverage

Cases: x Renegade Immortal, x A Record of a Mortal's Journey to Immortality, x Heaven Official's Blessing

Brand: Haidilao

Category: Food & Beverage

Cases: x Happy Landlord, x Identity V, x Link Click

Brand: Burger King

Category: Food & Beverage

Cases: x Mr Love: Queen's Choice, x Seer, x Honor of Kings

Brand: HAPPY ZOO

Category: Food & Beverage

Cases: x Fei Ren Zai, x The Legend of Luo Xiaohei, x Path to Nowhere

Brand: Wallace

Category: Food & Beverage

Cases: x Mo Dao Zu Shi, x Cang Yuan Tu, x DreamStar

Brand: IPSTAR

Category: Food & Beverage + Retail

Cases: x AOTU World, x The Legend of Luo Xiaohei, x Identity V

Brand: KFC

Category: Food & Beverage

Cases: x Ne Zha 2, x Identity V, x Love and Deepspace

Brand: Cotti Coffee

Category: Food & Beverage

Cases: x Ne Zha 2, x Heaven Official's Blessing, x The Outcast

Brand: Lavazza

Category: Food & Beverage

Cases: x Link Click, x Shining Star, x Tears of Themis

Brand: Linli Lemon Tea

Category: Food & Beverage

Cases: x Bu Liang Ren, x Where Winds Meet, x Heartopia

Brand: McDonald's

Category: Food & Beverage

Cases: x The King's Avatar, x Black Myth: Wukong, x Zenless Zone Zero

Brand: Mixue

Category: Food & Beverage

Cases: x Justice Online, x Taoyuan Shenchu You Ren Jia, x Journey to the West

Brand: Molly Tea

Category: Food & Beverage

Cases: x Shanghai Animation Film Studio, x Dragon Raja, x Mo Dao Zu Shi

Brand: Nayuki

Category: Food & Beverage

Cases: x The Legend of Luo Xiaohei, x Arknights, x DreamStar

Brand: Luckin Coffee

Category: Food & Beverage

Cases: x Nobody, x Black Myth: Wukong, x Honor of Kings

Brand: Shuyi Tealicious

Category: Food & Beverage

Cases: x Fei Ren Zai, x Sa Ye, x The Husky and His White Cat Shizun

Brand: Tastien

Category: Food & Beverage

Cases: x You Shou Yan, x Fox Spirit Matchmaker, x Heaven Official's Blessing

Brand: HEYTEA

Category: Food & Beverage

Cases: x Light and Night, x Xingxingren, x Honor of Kings

Brand: Yihetang

Category: Food & Beverage

Cases: x The King's Avatar, x Fox Spirit Matchmaker, x Link Click

“ Packaged Food & Drinks ”

(In no particular order, sorted by initial letter)

Cornetto x Mo Dao Zu Shi

Brand: Oreo

Category: Food

Cases: x Eggy Party, x Nai Long, x Identity V

Brand: Glico

Category: Food

Cases: x Punishing: Gray Raven, x Tears of Themis, x Yimeng Jianghu

Brand: Master Kong

Category: Food & Beverage

Cases: x Soul Land, x Left Hand Layup, x Fei Ren Zai

Brand: Cornetto

Category: Food

Cases: x Mo Dao Zu Shi, x Heaven Official's Blessing, Light and Night

Brand: Lay's

Category: Food

Cases: x Jade Dynasty mobile game, x Honkai Impact 3rd, x Onmyoji

Brand: Mizone

Category: Beverage

Cases: x Genshin Impact, x ToBe Hero X, x Identity V

Brand: Mirinda

Category: Beverage

Cases: x Luo Tianyi, x Eggy Party, x Fox Spirit Matchmaker

Brand: Mengniu

Category: Food & Beverage

Cases: x Ne Zha 2, x Kapibala Xiaohuangtun, x Jiang Ziya

Brand: Mingren

Category: Beverage

Cases: x Fei Ren Zai, x AOTU World, x Shining Star

Brand: Chacha

Category: Food

Cases: x Azur Lane, x Shining Nikki, x Nai Long

Brand: Chips Ahoy!

Category: Food

Cases: x QQ Speed mobile game, x Red Bean, x Wuthering Waves

Brand: Nestlé

Category: Food & Beverage

Cases: x Luo Tianyi, x Genshin Impact, x Fei Ren Zai

Brand: Three Squirrels

Category: Food & Beverage

Cases: x Xundao Daqian, x Mole's World mobile game, x QQ Dance

Brand: Oishi

Category: Food

Cases: x Arknights, x Sweet Bite Marks, x Eggy Party

Brand: Shiyanshi

Category: Food

Cases: x Identity V, x Light and Night, x Yimeng Jianghu

Brand: Snickers

Category: Food

Cases: x Xin Xiaoao Jianghu mobile game, x Wuthering Waves, x A Record of a Mortal's Journey to Immortality

Brand: President Iced Tea

Category: Beverage

Cases: x Honor of Kings: Chapter of Glory, x Perfect World, x Battle of Balls

Brand: Wong Lo Kat

Category: Beverage

Cases: x Honor of Kings, x Eggy Party, x WAKUKU

Brand: Want Want (Want Want Boy)

Category: Food & Beverage

Cases: x Identity V, x Eggy Party, x Dragon Raja: Kassel Gate

Brand: Xiangpiaopiao

Category: Beverage

Cases: x Nai Long, x Happy Landlord, x Calabash Brothers

Brand: Hsu Fu Chi

Category: Food

Cases: x Path to Nowhere, x Wuhua Mixin, x Dragon Raja: Kassel Gate

Brand: Yili

Category: Food & Beverage

Cases: x A Record of a Mortal's Journey to Immortality, x Yao – Chinese Folktales, x Seer

Brand: Extra

Category: Food

Cases: x Identity V, x Guwei Nanting, x Renegade Immortal

“ Games ”

(In no particular order, sorted by initial letter)

Honor of Kings x Ne Zha 2

Brand: Baowei Xiangrikui

Category: Games

Cases: x Fox Spirit Matchmaker, x Black Cat Detective, x Boonie Bears

Brand: Eggy Party

Category: Games

Cases: x Calabash Brothers, x Yao – Chinese Folktales, x Boonie Bears

Brand: Identity V

Category: Games

Cases: x Link Click, x Fei Ren Zai, x You Shou Yan

Brand: Game for Peace

Category: Games

Cases: x Soul Land, x ToBe Hero X, x Renegade Immortal

Brand: JX3

Category: Games

Cases: x Fei Ren Zai, x The Legend of Luo Xiaohei, x Sword and Fairy

Brand: Fantasy Westward Journey mobile game

Category: Games

Cases: x Sword and Fairy, x Nobody, x Fairies Albums

Brand: Justice Online

Category: Games

Cases: x Balala the Fairies, x Tianxing Jiuge, x Zhanshen: Fanchen Shenyu

Brand: Call of Duty: Mobile

Category: Games

Cases: x Ling Cage, x You Shou Yan, x Girls' Frontline

Brand: Taoyuan Shenchu You Ren Jia

Category: Games

Cases: x DreamStar, x Moonlight Blade, x Miracle Nikki

Brand: Honor of Kings

Category: Games

Cases: x Ne Zha 2, x Lord of the Mysteries, x Fox Spirit Matchmaker

Brand: Sausage Man mobile game

Category: Games

Cases: x Xiaolan He Ta De Pengyou, x Nobody, x GG Bond

Brand: Xundao Daqian

Category: Games

Cases: x Calabash Brothers, x Battle Through the Heavens, x Yao – Chinese Folktales

Brand: Naraka: Bladepoint mobile game

Category: Games

Cases: x Zhanshen: Fanchen Shenyu, x Black Cat Detective, x Bu Liang Ren

Brand: DreamStar

Category: Games

Cases: x Pleasant Goat and Big Big Wolf, x Nobody, x Soul Land

“ Internet ”

(In no particular order, sorted by initial letter)

Alipay x Genshin Impact

Brand: Amap

Category: Internet

Cases: x Black Myth: Wukong, x Wo Shi Bu Bai Chi, x Rakshasa Street

Brand: JD.com

Category: Internet

Cases: x Nizhan: Weilai, x GG Bond, x Black Myth: Wukong

Brand: Keep

Category: Internet

Cases: x Infinity Nikki, x Onmyoji, x Wuthering Waves

Brand: Meituan

Category: Internet

Cases: x Nai Long, x Naraka: Bladepoint mobile game, x Fei Ren Zai

Brand: Sogou Input

Category: Internet

Cases: x Fox Spirit Matchmaker, x For All Time, x Infinity Nikki

Brand: Taobao Instant Commerce (Ele.me)

Category: Internet

Cases: x Naraka: Bladepoint, x Shining Star, x Identity V

Brand: Taobao & Tmall

Category: Internet

Cases: x Love and Deepspace, x Ne Zha 2, x Eggy Party

Brand: Trip.com

Category: Internet

Cases: x Mr Love: Queen's Choice, x Honor of Kings, x World Beyond

Brand: Alipay

Category: Internet

Cases: x The Outcast, x Genshin Impact, x Azur Lane

“ 3C & Digital Devices ”

(In no particular order, sorted by initial letter)